Good People – Great Estate Sales

Whether you’re looking to rehome belongings, hunting for one-of-a-kind treasures, or hoping to start a new career as a franchisee, Diamond Estate Sales is the place to be!

The Diamond Estate Story

Diamond Estate Services : Growing up in California, Nikole was around the estate sales industry her whole life. After graduation from FIDM in LA with a degree in fashion and design merchandising her retail and design passions led her into the family business. Her grandparents Fred and Nancy were early on in the estate sales industry over 4 decades ago. Fred grew up in the LA area and was around in much of the early Hollywood days and became a known sought out source for values of pretty much everything.

The family including Great Uncle Bobby, Tony & Molly, Jan and others eventually all came around and decided that there were so many families in California that needed help, that the only answer was yes, let's help grow this industry. They saw not only the value in growing the business but also helping families in need.

When it was time to hand over the reigns, Nikole who had been volunteering at Red Cross was right there and ready with her husband Richard, so they created Diamond Estate Services, the now leading brand in estate sale liquidation in California. With Richard's strong background in tech, REITs, investments, crypto, law, and digital growth, they were able to eloquently combine years of experience in multiple industries and create the number one solution in the estate sales industry, Diamond Estate Services.

How We Help

Getting ready to relocate? Looking to downsize or declutter? Need to liquidate a loved one’s estate? Diamond Estate Sales can help – with industry expertise and respectful care.

Diamond Estate Services provides residential and commercial liquidation services with your preferences and needs in mind. From the top down, we are committed to meeting the unique needs of every client. Our industry-leading technology and dedication to service excellence underscores our commitment to creating leading estate sale experiences, complete with proper pricing strategies, expert staging and a steady stream of excited buyers.

Diamond Estate Services : Diamond Estate franchisees have served thousands of families and individuals across the country. An integral part of our estate sale process is listening to our clients’ needs. From staging to sales, our years of experience allow us to consistently exceed expectations by helping each client close one chapter and move into a fresh start.

Our CORE VALUES

INTEGRITY

We practice integrity every day. Our goal is to provide the most honest and professional estate liquidation services in the country, complete with understandable systems, clear guidelines and true transparency. Our goal is to set new industry standards.

ACCOUNTABILITY

As a brand, it is incredibly important to us to provide great service on a consistent basis. It is not only what we do, but what we don’t do that matters. To continue leading the industry, we must take responsibility for our actions, hold ourselves accountable as business owners and act as brand ambassadors to customers and clients.

GROWTH MINDSET

We ask that every franchise owner learns and embraces a growth mindset. It is important not only to improve as a business owner but to have a continued thirst for knowledge and improvement in everything you do. Growth comes from an inner desire and the continued action of learning and seeking experience.

EFFECTIVE COMMUNICATION

Within our organization, effective communication is a must because there are multiple levels of the business in which we need to communicate. Whether it is speaking with clients, customers or fellow members of the community, effective communication is key.

GRIT

To quote Angela Duckworth, “Grit is passion and perseverance for very long term goals. It is sticking with your future day in and day out – not just for the week or the month, but for years.” The services we provide to our community and the smiles on the faces of the people we serve motivate us to continue on through the best and worst days of the job.

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